BERNARD HODES GROUP’S SMARTPOST ANNOUNCES MEDIA ALLIANCE WITH AFTER COLLEGE
SmartPost Customers Receive Direct Access to Top Colleges
February 6, 2007 - NEW YORK, NY -- Bernard Hodes Group (www.hodes.com) a fully integrated talent solutions provider and a market leader for over 30 years, today announced a media alliance between their innovative online sourcing management tool, SmartPost (www.smartpost.com) and AfterCollege (www.AfterCollege.com), the largest career network specializing in recruitment at the college and alumni level. SmartPost helps recruiters target the right online sources for their specific hiring needs, and analyzes the results of online job marketing to better recruit in the future.
“This important new alliance will help uncover the job posting ‘sweet spot’ our clients look to us to help them find, namely, more niche targeting to improve cost per hire and ROI on their posting efforts,” said Alan V. Schwartz, CEO of Bernard Hodes Group.
The strategic partnership between SmartPost and AfterCollege provides SmartPost customers with targeted exposure to AfterCollege’s exclusive network of over 2 million college students. Effective immediately, SmartPost users gain competitive advantage and access to post directly to college students and recent graduates at 1,230 academic departments and student groups. Employers can post their open positions to AfterCollege.com, AfterCollege Healthcare, and to specific academic recruitment sites in the areas of engineering, high technology, healthcare, finance, business, life sciences, and diversity.
“With the addition of AfterCollege to the SmartPost e-media network/library, our customers are now able to target their communications to the exact student population they are trying to reach”, said Carmen Doherty, director of SmartPost, Bernard Hodes Group.
"We are excited to partner with SmartPost in delivering the most relevant opportunities to students in our network. AfterCollege looks forward to providing SmartPost users with the most targeted access to this coveted audience while delivering jobs to our students from specific employers who are interested in reaching them,” said Roberto Angulo, CEO, AfterCollege.
In addition this media alliance offers the following benefits to users:
- 600,000 unique visits per month comprise the combined traffic to these sites.
- Targeted audiences in subject areas include: engineering, IT, life sciences, healthcare, business and finance and diversity organizations.
- Targeted audience ranges from sophomores to PhDs.
- 84% of students have GPA of 3.0 or above.
- Positions sought by this audience: Full-time jobs, internships, externships (nursing), new grad programs (nursing), part-time jobs.
ABOUT SMARTPOST
SmartPost, a product of Bernard Hodes Group, is an innovative solution for managing online posting strategies. Leveraging the extensive know-how of Bernard Hodes Group, SmartPost not only recommends the most effective job boards, communities, and affinity sites, but it also consolidates billing, and provides industry-leading effectiveness measurement to ensure return on investment. SmartPost is available from www.smartpost.com and through leading ATS/HRMS systems.
ABOUT BERNARD HODES GROUP
As a fully integrated talent solutions provider, Bernard Hodes Group (http://www.hodes.com) offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www.hodesiQ.com). All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a wholly owned subsidiary of Omnicom Group, Inc., (NYSE - OMC), one of the world's leading marketing communications companies. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.
ABOUT AFTERCOLLEGE
Founded in 1999, AfterCollege (www.AfterCollege.com) is the largest career network specializing in recruitment at the college and alumni level. AfterCollege maintains an exclusive network of over 1,300 partnering academic departments and student groups as well as a proprietary database of over 19,000 faculty and student group contacts at the nation's top universities. Through its network, AfterCollege delivers targeted employer content to a diverse audience of students. These students range from undergraduates to PhDs, 95% of whom have Bachelors degrees or higher. Nearly 30% of the Fortune 500 has worked with AfterCollege and their award-winning services.Contact:
Alexandra Bassil
305-534-2573
abassil@hodes.com
